About Dr Peter Naydenov

Dr. Peter Naydenov is a Bulgarian medical doctor who has had a long and distinguished career as a holistic physician, homeopath, astrologer, and author. He graduated from the Medical Academy in Sofia, Bulgaria in 1986 and began his career as a doctor working in hospitals, emergency departments, schools, clinics, and kindergartens for eight years. Disillusioned with the constraints of traditional practices, he turned to the principles of homeopathy, where he found his true calling in the care of children’s health.

In 1995, he established a private practice as a holistic medical doctor, where he has been helping patients achieve optimal health through natural and holistic means. Today, he stands as a distinguished pediatric homeopath, with a practice that predominantly caters to the younger generation, attending to their unique needs with an approach that is as gentle as it is effective. Peter is a venerated figure in the realm of holistic health care in Bulgaria. His extensive career as a medical doctor, homeopath, astrologer, author, and educator has established him as a pillar in the natural health community. With a compassionate approach that integrates the mind, body, and spirit, Dr. Naydenov has dedicated his life to the pursuit of healing and wellness.


Dr. Naydenov has been instrumental in introducing homeopathy to Bulgaria. His journey into homeopathy began in the early 1990s, when he began homeopathic education in the country with Peter Chappel and the London College of Classical Homoeopathy (LCCH), marking the start of a profound shift in Bulgarian holistic health practices. He went on to graduate from the International Academy of Classical Homeopathy (IACH) and was the first Bulgarian student of George Vithoulkas, who is often referred to as the father of modern homeopathy. His deep knowledge of homeopathy has led to him becoming a respected teacher and author on the subject. Dr. Naydenov has mastered the art of homeopathy and become a beacon of knowledge, authoring books and articles that serve as essential readings for both novices and seasoned practitioners. Together with several colleagues and friends, he has helped establish Avita homeopathic pharmacy, specializing in classical homeopathy, HDT & HP, and naturopathy. 

Homeopathic Detox Therapy (HDT)

Dr. Peter Naydenov has been at the forefront of integrating Homeopathic Detox Therapy (HDT) into the fabric of holistic health care in Bulgaria, particularly emphasizing its importance in pediatric care. Since bringing HDT to the Bulgarian medical landscape in 2014, he has been a vocal proponent of its efficacy in mitigating the toxic burden in children, which can stem from a variety of sources including environmental pollutants, medications, and vaccines. Understanding that the young are especially susceptible to the adverse effects of such toxins, Dr. Naydenov has utilized HDT to support their delicate systems, promoting better health outcomes and contributing to their overall development and well-being.

His expertise in HDT is enriched by the insights and methodologies learned from renowned figures like Ton Janssen and Tinus Smits, whose work in the field has been groundbreaking. By incorporating their innovative approaches, he has enhanced the scope and effectiveness of his treatments. Dr. Naydenov’s application of HDT in children’s health care is a testament to his deep understanding of the intricate needs of pediatric patients and his unwavering commitment to providing holistic and compassionate care.

Homeoprophylaxis (HP)

A fervent advocate for natural disease prevention, Dr. Naydenov has been a pioneer and a vocal advocate of homeoprophylaxis in Bulgaria, playing a key role in introducing it to Bulgaria. He studied with Dr. Isaac Golden, a renowned expert in HP, and has since incorporated this method into his practice. Homeoprophylaxis is a method of disease prevention that uses highly diluted and potentized remedies to stimulate the body’s natural immune system. The goal of HP is to build immunity to specific diseases in a safe and natural way, without the potential risks and side effects of conventional vaccines. Dr. Naydenov believes that HP is a safe and effective alternative to conventional vaccination, especially for those who have concerns about the potential risks and side effects of vaccines. He argues that HP provides a holistic alternative to conventional vaccinations, offering a safe and natural option for immune system fortification, and can (and should) be used for a wide range of diseases, including infectious diseases like measles, mumps, and rubella, as well as chronic diseases like asthma and allergies.

Bach Flower Remedies

Dr. Peter Naydenov’s holistic approach to health is further exemplified by his proficiency with Bach flower remedies. Having completed his training at the Bach Centre in England, he has adeptly woven these remedies into his practice, offering patients a path to emotional and psychological equilibrium. His expertise in this area is not only practical but also academic; together with his assistant V. Elenkova, he has co-authored the book “In Harmony with the Soul,” which delves into the transformative power of Bach flower remedies. This work reflects his deep understanding of the remedies’ potential to harmonize the emotional aspects of the human experience, enhancing the overall well-being of his patients.

Superfoods & Supplements

Recognizing the power of nutrition in healing, Dr. Naydenov has been a pioneer in using and popularizing algae, bovine colostrum, and other superfoods in many countries of the EU since 1996. His first book on the subject, “Green Rays of Light”, became a bestseller (sold over 40,000 copies in four languages), and has been praised for its accessible and practical approach to using algae in holistic healing.

Holistic Medicine

Dr. Naydenov has been a strong advocate for natural and holistic approaches to healthcare. He believes that the body has an innate ability to heal itself and that natural remedies can be used to support and enhance this process. He has written extensively on the topic and has developed a wide range of holistic protocols to address various health issues. Dr Naydenov’s commitment to holistic medicine has earned him a reputation as a leader in the field. His dedication to patient care through holistic medicine, his pioneering spirit, and his commitment to sharing his knowledge have made him a respected figure in the field of holistic health and a true inspiration to others. His passion for promoting natural and holistic approaches to health and wellbeing has helped to change the way people think about disease prevention and treatment in Bulgaria and beyond.


Astrology has been a cornerstone of Dr. Peter Naydenov’s holistic practice for over four decades. His profound expertise in the field is particularly notable in partnership astrology and the intricate study of Chiron, which he skillfully applies to provide deeper insights into relational dynamics and healing. Dr. Naydenov’s astrological acumen allows him to offer nuanced guidance that enhances the well-being of his clients. His consultations are highly valued for their synthesis of ancient astrological principles with contemporary holistic health practices. As a seasoned astrologer, Dr. Naydenov has dedicated much of his career to educating others. He conducts lectures and courses, sharing his extensive knowledge both in-person in Bulgaria and internationally, as well as through online platforms, reaching a global audience.

Lecturing & Teaching

Dr. Naydenov launched his teaching career with the aim of sharing his extensive knowledge. He began offering courses and webinars, starting a legacy of education that continues to inspire students and professionals alike. As an educator, Dr. Naydenov’s passion for sharing knowledge is evident in his extensive lecturing and teaching engagements. He has been a guiding force for many through his courses, webinars, and lectures, disseminating his wisdom on holistic health, homeopathy, astrology, and beyond.


As an author, Dr. Naydenov began writing with the goal of making complex medical and astrological concepts accessible to a broader audience, starting a series of publications that have become essential resources in their respective fields. A prolific author, Dr. Naydenov has penned several influential books and many articles that delve into the intricacies of homeopathy, superfoods& supplements, Bach flower remedies, astrology, and the practical applications of holistic medicine. His writings have become a cornerstone for many in the field, enriching the literature with his profound insights and practical advice.


As a publisher, Dr. Peter Naydenov has been instrumental in curating a diverse collection of literature through his company, Anhira. With a catalog of over 200 published titles, he has established a significant presence in the literary world, with over half a million books in circulation. His publishing mission commenced with a clear objective: to enrich the literary landscape with works that delve into the depths of health, wellness, and personal development. The array of subjects his publications touch upon is vast, ranging from the profoundly esoteric to the strikingly pragmatic, catering to a readership that seeks both enlightenment and practical knowledge. This extensive body of work stands as a testament to Dr. Naydenov’s commitment to disseminating wisdom and empowering individuals through the power of the written word.

Financial Literacy

In collaboration with his brother Emil Naydenov, Dr. Naydenov has embarked on a mission to elevate financial literacy. Through their joint efforts, they have introduced a variety of educational tools, including books, seminars, and interactive clubs, which have empowered many to navigate the complexities of financial management and investment. They established Cashflow Clubs in many cities where people can play the game Cashflow 101 by Robert Kiyosaki and study financial literacy.

Artificial Intelligence

In Artificial Intelligence, Dr. Peter Naydenov is not just an observer but an active participant. He has harnessed AI’s capabilities not only to co-author “AI for Your Business” (a comprehensive guide on leveraging AI in modern business strategies) but also to integrate AI into his daily medical and astrological practice. Dr. Naydenov utilizes AI to stay abreast of the latest developments in various fields of study. Furthermore, he employs AI to generate content, allowing him to share his insights and knowledge with a broader online audience more efficiently. This integration of AI into his professional activities reflects Dr. Naydenov’s innovative spirit and his dedication to adopting cutting-edge technologies to advance his practice and educational outreach.

Family Life

Beyond his professional pursuits, Dr. Naydenov is a father of four children whose upbringing he has approached with the same holistic philosophy that he applies to his practice. His role as a parent has enriched his understanding of health and development, further deepening his commitment to nurturing and care in all aspects of life.

Network Marketing

As a distributor in a network marketing company, Dr. Naydenov has made significant contributions to the development of this company into a leader in the field. He has created a successful system for duplication, resulting in an extensive network of over 700 directors and more than 30,000 distributors and customers within his organization. Dr Naydenov has also studied and published books authored by industry leaders such as Tom Big Al Schreiter, Randy Gage, Eric Worre, and Mark Yarnell, and regularly attends the largest network marketing events in the world. He was the initiator and organizer of the first seminars of Big Al in Bulgaria.

Through his efforts, Dr. Naydenov has helped many individuals achieve leadership roles within the network marketing industry. His work has been instrumental in promoting the numerous health benefits of algae and bringing these benefits to a wider audience. He has written many articles and several books on the topic, and regularly appears on TV and gives lectures and webinars on the health benefits of algae. His collaboration with AquaSource Algae Group has helped to bring the benefits of algae to a wider audience and to promote their use as a powerful tool for health and wellbeing.

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Dr. Naydenov speaks Bulgarian, English, German, Russian, and some Spanish.

He is also a computer enthusiast, having built several websites to share his knowledge and expertise with others.

Despite his many accomplishments, Dr. Naydenov remains humble and dedicated to his work. He is known for his warm and compassionate approach to patient care. His commitment to helping others achieve optimal health and well-being has earned him the respect and admiration of his colleagues and patients alike.