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The People's Franchise
by John Milton Fogg
Today, many experts say the franchising
industry is responsible for more 50 percent of all
the goods and services we buy and sell at retail.
In the United States only it's turnover is One Trillion
Dollars worth! Not bad for what just a few years ago
was labeled "a scam and a scheme." Let's take a closer
look at franchising.
Franchising truly was a revolutionary
business concept - and it still is. Take a look at
your alternative: 80 percent of all small business
fail in their first year. 80 percent of those that
make it don't survive to see year five - and of those
that do, even fewer will last another five. Think
about it: how many companies do you do business with
that have been around 10 years or more? Not very many.
Franchising is a way for the small business
entrepreneur to boost the odds of success. A franchise
takes the guesswork out of building a business from
scratch. The franchise company creates a "turn-key
opportunity" - a ready-made business, complete with
products or services, training, vendors, policies
and procedures. Virtually anyone with the desire and
start-up capital can climb into this vehicle, turn
the key, and drive off down the highway of entrepreneurial
success.
It's truly brilliant. You don't need
to know all there is to know about building a franchise
to own one. The franchise company has done all that
work for you. You simply pay your franchise fee, build
or rent your location and furnish it with the equipment
the company has already designed and successfully
tested for you, hire your people, and then pay the
company a percentage of your sales and profits.
Question: How well do franchisees do?
According to its critics, the truth is about one third
of all franchises fail. Another third break even,
and only one third make a profit. In fact some franchise
veterans say you can't make money in franchising today
unless you own five individual franchises units or
more! Still, that's a much better average than the
80/20 failure/success rate of conventional small businesses.
Question: How much does it cost to own
a franchise, today?
Ahh, there's the rub. Franchises fees range between
$1,000 and $500,000. The average fee today comes in
at around a cool $100 grand. You can get a Molly Maid
or a Thrifty Car Rental franchise for a fee of $17,500.
Sir Speedy is $25,000. And the big guys, like McDonalds...,
well even if you could find one - Forget It! It's
millions....
The really bad news is that's only the
fee. You've still got to pay for the building, equipment,
initial inventory, etc. - all of which can run into
the millions or more. The average investment is $250,000!
Not quite what the average person can afford. PLUS,
most franchise company's take a percentage of your
sales- not just profits, SALES- as their royalty!
It's tough to start a franchise today.
It's not like it was back when the industry was young
and unknown. As in real estate, the stock market or
most other opportunities, the real money is made by
those who get in early. There's a higher risk, and
a higher reward. Once anything is a sure thing, it
seems everybody's doing it.
Today franchises are proven profit centers.
That's one reason why they're so expensive. You pay
for having less risk than a conventional business
start-up - and you pay for being a Johnny-come-lately,
as well.
But there is a way to have the low-to-no-risk
benefits of a proven, duplicatable business system
like franchising, and still enjoy the rich rewards
of a ground floor opportunity.
Frankly, most people don't have the
extra $250,000 or more that it takes to own their
own franchise business. But almost every one of us
can afford to have the next best thing. And that's
exactly what I'm telling you about here: The NEXT...BEST...THING...and
that's Network Marketing.
Network Marketing has taken the concept
of franchising - providing independent entrepreneurs
with a ready-made, low-risk, proven, turn-key small-business
opportunity - and made some remarkable improvements
on it:
Low Capital Investment - Little or
No Risk
How much money do you need to become an independent
Network Marketer? There is usually no fee required
to start your Networking business. You'll typically
commit between a few hundred dollars to a few thousand
dollars for your sales kit, training and sales materials,
and all your initial product inventory if you even
need it.
The Benefits and Tax Advantages
of a Home-Based Business
For most participants, Network Marketing is a home-based
business, so you don't have the high overhead of
a retail or office location. The equipment you need
to begin your Networking operation can be as simple
as a telephone, desk and file cabinet. And the potential
tax advantages of owning and operating a home-based
business represent one of the last forms of tax
relief available to the average American today.
No Employees - You Are In Control
As a Network Marketer, you are an independent contractor
- the CEO of your own businesses. You have no "employees."
The men and women with whom you'll work are also
CEOs, running their own independent Networking businesses.
In Network Marketing, you don't simply "own your
own job" - you own your own business. (And unlike
most entrepreneurs, your business does not own you!)
You are truly in control of your work - and your
life.
More Choices - Part-Time, Full-Time,
Travel, National and Global Businesses
Every Network Marketer is a volunteer: You don't
"have to" do anything. You're free to work the days
and hours you want, where you want, doing what you
want - and perhaps most important of all, you're
free to choose the people with whom you work.
Although the majority of Networkers work their businesses
part-time, more and more men and women are pursuing
Network Marketing as a full-time career. Some work
exclusively from their homes; others enjoy traveling
to other cities and even to other countries, building
their businesses on a world-wide scale.
Complete Professional Support
In Network Marketing, you're in business for yourself
- but not by yourself. Your Network Marketing corporation's
success depends on your success - they're your business
partner, so they give you all the support possible,
every step of the way.
As a good franchise company would do, a good Network
Marketing company provides you with the product
or service to market, plus an R & D department,
new product development, field training, sales and
marketing literature and promotional materials,
a distributor service department, and more. And
today every Network Marketing company is Internet
Friendly. You and your company are truly partners
in a win-win opportunity.
Sound incredible? It is - but there's more. There's
another very special reason Network Marketing is
the next step beyond franchising. Which is why it's
sometimes called...
"Franchising2"
When you buy a franchise, you acquire the right
to market the product or service provided by your
company. It's much the same in Network Marketing,
except that you don't have to pay a franchise fee
nor the same huge startup and overhead costs, have
retail location and/or elaborate equipment, hire
and manage employees or have geographic restrictions
on your marketing territory. You also don't have
to pay a percentage of your sales back to the Network
Marketing company, as you do in franchising. What's
more, you are an independent contractor - you work
for you - not for "the company."
And as if all of that were not remarkable enough,
a Network Marketing company does one more truly
revolutionary thing for you. They give you the ability
to offer the opportunity to build a successful business
to others, too!
In Network Marketing, you not only get to earn income
from marketing your company's products or services
(like a franchisee), you can also earn income from
the sales generated by people you enroll into your
own Network organization - people who, just like
you, own their own independent Network Marketing
businesses. That's why we call it Franchising2.
And that's what creates one of Network Marketing's
most powerful and and profitable features: it allows
you to leverage your time, talent and energy to
earn commissions from the sales made by all the
other people you bring into the business.
Andrew Carnegie once said, "I would
rather have one percent of 100 people's efforts than
100 percent of my own." And that's just what Network
Marketing enables you to do. This explains why so
many "ordinary" people can achieve extraordinary success
in the Network Marketing industry. Conventional sales
and distribution methods depend on a few, select high-performance
sales superstars, who each do a huge amount of sales
volume. Network Marketing is just the opposite: it's
based on a lot of people - doing a little bit each.
That's why we call this concept "The People's Franchise".
Network Marketing powerfully combines
all the income-building benefits of being both a "franchisee"
and a "franchise company" at the same time - while
cutting out the major stumbling blocks of both.
- There's no fee, because you're an independent
Network Marketer
- You don't pay royalties from your sales back
to the company.
- There's no hiring, firing or managing employees.
- There are none of the all-consuming demands
of a seven-day work-week and 15-hour-a-day retail
operation.
- There's the powerful marketing advantage of
offering superior quality, one-of-a-kind specialty
products and unique services that meet high consumer
demand with exceptional value through Relationship
marketing..
- There's the independence of choice: choosing
with whom you work, when, where and how you work.
- There's the freedom of a home-based business
- and the potential tax advantages that come with
it.
- There's the flexibility of part-time or full-time
involvement, as your unique situation allows.
- There's the ability to leverage your time and
energy to earn income from the efforts of others.
- There's the limited risk of a start-up that
requires only a few hundred dollars.
- There's the proven potential reward of both
earned income and residual income - which can
range from an extra $500 or $1,000 per month up
to $10,000, $25,000 and more.
- It's a great business for the Internet, too.
When you combine the High-Touch of Network Marketing
with the High-Tech of e-mail and the world wide
web, it just might be the most perfect business
of all....
- And finally, there is still the opportunity
for you to be one of the first to enter an industry
- an industry that has just begun its dramatic
growth curve... an industry that is creating a
revolution in the way the world buys and sells
everything!
There has never been a better time than
now to take a serious look at Network Marketing. "The
People's Franchise" is an extraordinary concept whose
time has come - today!
Now is the time of best investment for
greatest returns in Network Marketing. It's like having
the chance to buy gold again at $49 an ounce!
Make the time today to check out the
benefits of building your own Network Marketing business.
It's a straightforward and simple, low-risk investment
- and it promises to return the most remarkable rewards
you can imagine.
Thanks for your willingness to take
a look at Network Marketing - The People's Franchise. |